Black-Owned Beauty Brands

Currently, large-scale protests occur in almost all countries in the world due to the death of one of the dead US citizens named George Flyod. According to Wikipedia, On May 25, 2020, George Floyd, a 46-year-old black man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. Derek Chauvin, a white police officer, knelt on Floyd's neck for almost nine minutes while Floyd was handcuffed and lying face down in the street, begging for his life and repeatedly saying "I can't breathe". A second and third officer further restrained Floyd while a fourth prevented bystanders from intervening.

Here are some beauty brand products released by their owners who come from black US citizens based on the Femaledaily website.

1. Fenty Beauty

This beauty product was founded by the world-famous pop singer, Rihanna. Fenty Beauty's fame is not just Rihanna's name, but because Fenty Beauty issues 40 shade ranges! In fact, at that time there were not many beauty brands that dared to issue as many shade foundations. But that's the unique selling point of Fenty Beauty’s products! Rihanna didn't just become the 'icon' of this brand, but Rihanna herself took part in the field in terms of formulating, testing, and even packaging design. This was stated by Priscilla Ono, Makeup Artist Rihanna when she was interviewed in one of the Nikkie Tutorials videos. Rihanna really knows what she wants.

2. Uoma

Beauty Master Tati Westbrook really likes products from this brand. Brand owned by Sharon Chuter, has ingredients that are vegan and cruelty-free! This brand also has a jargon that emphasizes inclusiveness: Beauty in Every Color. That is why Uoma's packaging is also very unique and features an attractive flash of pop colors with urban design.

3. Juvia’s Place

Juvia’s Place is also one of the cruelty-free beauty brands. In addition to the packaging that always showcases the beauty of black women, the colors of the eyeshadow palette are also super colorful and very fitting especially for me, who really likes to make art makeup lately. In addition, the price is also super affordable for its pigmented formula. The highlighter is also one of the products you should try from Juvia’s Place. The glowing effect is perfect for all skin types!

4. Beauty Bakerie

Baking, Cakey, Powdery - this beauty jargon sometimes reminds us of real baking cakes. Well, this was realized by Cashmere Nichole, as the founder of Beauty Bakerie. As the name suggests Beauty Bakerie, this brand does have the concept of a bakery or cake shop. Examples of packaged beauty blenders such as grocery eggs, eyeshadow palette in the form of ice cream sandwiches, and many other products that remind you of other sweet foods.


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